Category Archives: Designers

Music at Fashion Pakistan Week 6


Heard a lot of great music out there at FPW6 this time around.

But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.

Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.

The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.

AAMNA AQEEL’S MIX:

Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.

DAAMAN’S MIX

When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!

To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen

Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.

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The Big Day Around the Corner!


It’s surreal to even post about this, but YES.. it’s happening! (m.A)

The days are near and wanted to share a few glimpses of the planning process.

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A & H's Invite

A & H’s Invite

The dress under construction :)

The dress under construction ūüôā

Yep that’s all I am gonna reveal for now. Talk to you all soon.

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HOT NEW FIND: Charlotte Olympia’s #TimePieceClutch


I have always had this obsession with time piece / clock pendants & necklaces, but here’s something new… a time piece clutch by Charlotte Olympia.

As I was browsing through netaporter.com I encountered this little baby:

Charlotte Olympia Time Piece Clutch

Charlotte Olympia Time Piece Clutch

Yes it is definitely a little out there and quite the statement piece. But should work well if you the ‘understated head-turner’ type.

Would you wear this clutch? Want to know your thoughts!

For more details go to: http://www.net-a-porter.com/product/382551

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Print Ad in XPoze for Adnan Pardesy Pret


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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

KayseriaPret_VirsaAd

The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

KayseriaPret_KontemporaryAd

The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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Quirky & Fun Gifts for Valentines Day Under $100 (For Her & Him)


Need ideas on what to get for your significant other or friend this Valentine’s Day that already hasn’t been done to death before? Here is a collection of some interesting and quirky items you can gift and purchase online!

Note: You can click on the images to go directly to the site where you can purchase the items.

Flud Turntable Watch: $80

fludturntablewatch1 fludturntablewatch Flud Turntable watch gold 80

Flud Boombox Watch: $90

FludBoombox watch $90flud boombox-metal-wristwatch flud boombox watch cash

Marc by Marc Jacob’s Earphones: $42

65poundsmarc by marcjacobs headphones

Dot by Marc Jacobs Giftset: $79

marcjacob's dot giftset-Lhero

The Janitor Jumpsuit by Feeha Jamshed at Labels: $54

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Mine Design Chalk Board Candle: $25

MineDesignChalk board candle$24

Gameface Moisturiser for Men: $63

gameface-moisturizer

Gulabo Bags: Starting at $12 gulabobag_pappuyaar gulabobagskolachi

Lego Cufflinks by agabaga: $16

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Sound Like Chocolate Headphones by Fubi: Varies

SoundLikeChocolate Headphones by Fu-Bi Sound Like chocolate Headphones by fu-bi #2

Courlander Candle by Argo Jacob: $38

courlandercandle $38 arlo jacob

Crafic Chocolate Bar iPhone 5 Case:  $19.50

chocolate-bar-iphone-5-case $19.50

Make-up Forever Technicolor Palette at Sephora.com: $45

makeupforevertechnicolor palette-main-Lhero

Iphone Boom Mic at Photojojo.com: $40

iphone-boom-mic-260c_600.0000001330989472

Recycled Kodak Brownie Camera Clock: $97

recycled Kodak Brownie Camera Clock $97

Hope this post was useful to you! Please comment and share this post with someone who might need it! ūüėČ

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My new Marc Jacobs frames from Ottica


So one fine day as I was trying to buy some plastic chairs near Sean Circle, I noticed there was a eyeglass store next door. Decided to walk in and look around.

Right away I noticed their collection was much better than all the other optical outlets in Karachi so far, and the environment was clean and friendly. Plus I remembered a few weeks back someone messaging me on Facebook and telling me to come to their opening. So I guess Facebook marketing somehow works…sometimes. I figured any store in Pakistan savvy enough to market their opening in a nice way, is worth browsing at least.

Anyhow, I tried on a few different styles and brands but finally found myself with my heart set on these new Purple Marc Jacob’s cat eye style frames.

Service was great, their eye test was very advanced and seemed quite accurate. To my surprise my power had improved from -3.0 to -2.5! Yay!

I got a good price which I will not reveal since I am not sure if they will be able to give that same deal to everyone else. However I still haven’t been able to find the same exact frame online to check the price. Neither did I find some unique model number to check with. That makes me a wonder a lot of things but I am hoping for the best since they look pretty real as far as the quality goes as well as the box they came in. But just to confirm I am going to follow up with them and see if I can get some model number, because it is bothering me a little bit. Ottica if you are reading this blog, please respond to my concern in a comment!

UPDATE: I received a call from Ottica today (a day after I posted this blog) and they were nice enough to contact me after reading this post to inform me that the model number is on the left hand side in a light yellow color which is very hard to see. So here is the official link to the model I got: MJ 375. So I guess that means their customer service is great as well which is quite rare in Pakistan to be honest. 

Along with the eyeglasses I got a few more goodies, like cleaning spray, a snazzy Ottica mug and a very cool Ottica eye glass cloth. So I was a happy customer!

Here are a few photos! Do they look good? Horrible? Ok? Comments!

http://www.facebook.com/OtticaKarachi 

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‘Elegantly Eerie’ Photo Shoot by H&Z Creative Agency


Hey you all, it’s been a while since this blog was updated but I have gathered a lot of fun content to update you guys on what I have been up to lately. Let’s start with some fun fashion photos!

Here are some images from H&Z Creative Agency’s recent photo shoot in Karachi, Pakistan.

For more information about H&Z Creative agency and their other work, visit and LIKE their Facebook page: http://www.facebook.com/hzcreativeagency.

See images below:

(Please note: All images are copyright of H&Z Creative Agency. All Rights Reserved)

CREDITS:

Photography: Zara Tareen at H&Z Creative Agency

Make-up/Styling: H&Z Creative Agency

Concept/Art Direction/Layout Design: H&Z Creative Agency

Model: Saima Azhar

Designer: Tena Durrani

Image

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Islamabad Fashion Week: Behind The Scenes


I know I took a long time to post these but here they are…

Behind the scenes fun from Islamabad Fashion Week…

Zeba & I at the rehearsal

Mehreen trying to keep it together!

Me...waiting for my turn for make-up at Tariq Amin's Salon

Mannu (The coordinator) with his signature "WTF" look...

Browsing through the glossies

Iraj, Me, Nadia & Zeba after the Day 1 Couture Show

Fauzia, Mannu, Mehreen and I

Tariq Amin & I

Day 2: Models & Mannu leaving the hotel for make-up calls

Mannu & I, outside the hotel waiting for the car.

Inside our bus with the crazy driver who loved playing Munni Badnam & Sheila Ki Jiwani

The talented hair & make-up artist Nasir with Model Zeba

Model Nadia Hussain, trusting no one but herself to put on her lashes the right way!

Rabia & Cybil lounging at Tariq's...

Nice collage on Tariq's wall

Model Sophiiya Khan getting her nails done while she sleeps! A true diva!

Zeba made to jump on my request so I could take this cool pic!

I got a little too excited and jumped out of the frame...

Zeba again

Nadia relaxing after make-up and hair..

At the venue..models waiting for the Pret show madness to end...

Nooray looking cute in her glasses

Koni & Saima attached at the hip backstage

Afterparty...

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Fashion Icon Alexander Mcqueen Dies


Heard the sad news today that British fashion designer and icon Alexander Mcqueen died today after committing suicide. Sources say he hanged himself.

His death comes a few days after his mother’s death and a few years after his close friend Isabella Blow’s death (who also killed herself).

Mcqueen was a talented and legendary fashion icon who has contributed a lot to the world of style.

My thoughts and prayers go out to his friends and family.

For detailed information please go to http://www.dailymail.co.uk/news/article-1250249/Alexander-McQueen-commits-suicide.html

Or http://edition.cnn.com/2010/SHOWBIZ/02/11/britain.alexander.mcqueen.dead/index.html

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Headbands by Deepa Gurnani


This is a brand started by husband and wife (Jay Lakhani and Deepa Gurnani). They specialize in accessories such as belts, scarves, headbands and hand bags. With names like Bvlgari, Fendi, Emanuel Ungaro and Alexander Mcqueen under their “belts”, the couple is creating a stir in the accessory world.

These head bands fit right in with the Bohemian look which is very hot right now.

They experiment with intricate embroidery and beading (naturally inspired from the Indian culture) paired with the highest quality of craftsmanship.

Check them out below. I found these shopbop.com but they are also available on sites like intermixonline.com and netaporter.com.  These would make great gifts this holiday season for all your Fashionista friends! (hint hint)

deepa2000410192_p1_v1_m56577569831801828_254x500deepa2000410192_p2_v1_m56577569831801824_254x500deepa2000711338_p1_v1_m56577569831776167_254x500deepa2000711338_p3_v1_m56577569831776168_254x500deepa2000012415_p4_v1_m56577569831776162_254x500deepa2000711338_p4_v1_m56577569831776170_254x500deepa2000811739_p1_v1_m56577569831776250_254x500deepa2001413162_p1_v1_m56577569831801979_254x500deepa2001413162_p2_v1_m56577569831801980_254x500

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Conflict of PRINTerest!


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Umm one word. WHY?

Why would any store do this to themselves ? I can safely say this is the worst in store display on a mannequin I have ever seen.

At what point did the person who was styling the mannequin think to themselves…”Wow it would be great to pair these ugly plaid pajamas with a hideous pattern t-shirt, and let’s throw in the scarf that everyone is wearing these days. As long as the color is the same as the shirt, it should work. And to make it easy for our customers, let’s stick a price tag in every possible place we can think of.”

This is HORRIBLE.. ok im done now thanks. bye.

Thanks Nat for sharing this photo with me so I can rant about it!

Michael Kors Fall 2008 Collection: That print is a hit!


I must’ve seen this print like in a dozen magazines and on a dozen websites!

This print was definitely a big winner for this Fall.

A+ to Michael Kors!

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