Category Archives: Models

Models: Off Duty Style at PFDC Sunsilk Fashion Week 2014


We see a lot of red carpet and on-the-runway photos floating around after major fashion or media events however we rarely get to see what models dress like in between the shows, when they are on the go!

It’s obvious the socialites will dress extremely well on the red carpet or at any event for that matter. But it’s so much more fun to see how models, who have seen a LOT OF BEAUTIFUL CLOTHES in their careers, get creative with their own wardrobe when they are in a rush!

I tend to think that personal style is what gives each model that certain edge or personality over the others. And I can go on and on about how I prefer the relaxed & natural state of fashion as opposed to the layers of make-up and overly expensive & made up looks.

Here’s a look at some personal style choices that a few models made at PFDC Sunsilk Fashion Week in Lahore.

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Here we see Fauzia wearing a black & white screen print dress, black leggings, some glitter ballet shoes and a pop of color on the lip to go with the super bright carry on. Her tied up hair and reflective ray bans really complete this ‘futuristic & monochromatic’ look.
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Areeba has a great sense of off duty style, that being said this is one of her weaker looks as compared to the other days I saw her. I love the military jacket the most. Wish she somehow added some color to the whole outfit instead of so much black. Perhaps a loose grey t-shirt and blue jeans with military boots would’ve completed the look to make it more casual and timeless.
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Recently I have been obsessed with POLKA DOTS, so it was love at first sight when I saw this dress at Zara in Bali. Now that I look at the photo, I wish I had sported a delicate vintage looking watch or something with this dress. But I usually stay away from accessories anyways.
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Gauri was one of the three models who came from India to participate at this fashion week. She wears a sheer salmon color high neck with cap sleeves, black pants along with my favorite part of this whole outfit…. the tan sneaker heels. She does a good job of carrying the casual chic look as she prefers to carry a backpack rather than a traditional girly handbag.
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Himangini also dropped in from India for this show. Again I love the sneaker heels! They look great paired with loose 80’s wash boyfriend jeans along with a sports jersey and round shades.

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Behind The Scenes: Photo shoot ‘Of Love & Other Monsters’ in Paperazzi for Natasha Salon


I am sure you all saw this crazy editorial shoot called ‘Of Love & Other Monsters’ which was published in Paperazzi Weekly around Valentine’s Day. (see below)

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This was a huge passion project for both Natasha Salon and H&Z Creative Agency.

But there was a lot of work that was put into executing the shoot by all people involved including Zara Tareen, myself & the lovely ladies at Natasha Salon (Natasha & Sabrina Khalid) when it came to the photography, post/special effects, art direction, copy writing, make-up, styling and concept development. Not to mention the faces of the shoot, Amna Baber & Bilal Ashraf (besides myself.) Aside from all the hard work, we had a few goofy fun moments that I’d like to share and of course the prep for each look was fun too.

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Getting my hair crimped.. crimpled? Wait what’s the right word?

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Here’s my little doll friend who is waiting in line to get her make-up done as well! Wait till you see what she looks like in the double page title spread! Can you spot her?

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These lace lashes were super cool.

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Blood stain lips.

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Time for a selfie, while Sabrina does my hair.

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Zara fixing the dress before her shot.

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Bilal & Amna in their characters.

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Bilal I think you spilled something on your shirt.

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Sabrina taking a look at the set while Zara adjusts her lighting.

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Bilal and I getting into our characters before Zara starts clicking.

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Amna scaring me with her very last look! Stop it Amna!!!!

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Music at Fashion Pakistan Week 6


Heard a lot of great music out there at FPW6 this time around.

But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.

Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.

The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.

AAMNA AQEEL’S MIX:

Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.

DAAMAN’S MIX

When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!

To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen

Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.

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Xpoze Monthly Valentine Issue Interview & Photo Shoot – BTS


 

For their February Valentine issue, Xpoze Monthly decided to do a cover, interview and feature couple photo shoot of my wonderful husband Ali Safina and I.

Let’s just say there is about 12 – 13 pages of in-depth Q&As and well.. lots of photos. **TMI ALERT**

Luckily my other partner in crime was the one photographing us. Wild guesses? Yep… Zara Tareen.

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This is us(Zara, Myself, & Ali Safina) at NPRO waiting for my hair to get done. Zamin from NPRO did my make-up & hair, he’s really good. (The phone cover was a gift from my Mom. You can find more like this at http://www.katespade.com/accessories-tech/ks-accessories-tech,en_US,sc.html )

 

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Here are some selfies of the process and after the make-up. The hair is still missing the crazy amounts of backcombing and product.

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Some behind the scenes moments published in the issue.

 

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The lovely cover.

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The contents page.

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A nice little collage from another blog called Umairica

 

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And last but not least, one of my very favorite shots of the photo shoot. Ali looks crazy good! m.A.

 

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My #BridalMakeup by Natasha Salon


In case you guys missed it. Here are the pics once again of me at Natasha Salon right before heading out to my Rukhsati and then my Valima the following day.

The ladies (Natasha & Sabrina) were jam-packed at their salon but still gave me proper time & service in making me feel beautiful right before my big day. And I just love all the different ideas they have for hair do’s! Feels like playing dress-up back in the childhood days. Lots of fun! Thanks again ladies if you are reading this!

Here are the pics. Which look do you like better?

Hira Tareen's Rukhsati Make-up

 

Hira Tareen's Valima Make-up

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Exclusive #BTS of Natasha Salon Profile Shoot for #Hello! Pakistan


The make-up mavens style up a storm in Hello! Pakistan’s October 2013 Issue. H&Z got a chance to photograph them! But before we release the actual photo shoot here are some behind the scene candid shots…

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The über talented and extremely fun to work with trio from Natasha Salon at a Serene location in Karachi, Pakistan

(Left: Hina Durrani, Right: Sabrina Khalid, Bottom: Natasha Khalid)

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Zara and I checking out the frame.

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Photographer Zara Tareen crouching down in a corner to get the best possible frame at Cafe Flo in Karachi.

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The beautiful mother/daughters trio!

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Sabrina and Natasha Khalid in between shots while Zara prepares the frame.

Now go and grab the October 2013 issue of Hello! Pakistan to see the actual shoot and these stunning ladies in action!

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Kayseria Pret Karachi Launch BTS: 3:30PM


Some pics from getting ready at the Sabs Salon & sneak preview of some of the catalog printouts

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Print Ad in XPoze for Adnan Pardesy Pret


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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

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The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

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The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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Live to Dye


My hair had been black/dark brown for years and I wanted to change my look for 2013 without having to compromise on my hair length. So I thought who better than Nabila to consult with.

I decided that I wanted this ‘dip dye’ thing. Not only because it’s hot right now but also because it can just grow out and I can easily chop the tips if it’s a disaster 😛

Here are a few pics of the process and then the final look.

My original hair color that I had for years.

My original hair color that I had for years. Bye bye black!

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This is where my hair was stripped because I had dark hair dye in it previously.

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Here is the final look with a brown on the overall head and the color “milkshake” at the tips (about 4 to 5 inches)

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‘Elegantly Eerie’ Photo Shoot by H&Z Creative Agency


Hey you all, it’s been a while since this blog was updated but I have gathered a lot of fun content to update you guys on what I have been up to lately. Let’s start with some fun fashion photos!

Here are some images from H&Z Creative Agency’s recent photo shoot in Karachi, Pakistan.

For more information about H&Z Creative agency and their other work, visit and LIKE their Facebook page: http://www.facebook.com/hzcreativeagency.

See images below:

(Please note: All images are copyright of H&Z Creative Agency. All Rights Reserved)

CREDITS:

Photography: Zara Tareen at H&Z Creative Agency

Make-up/Styling: H&Z Creative Agency

Concept/Art Direction/Layout Design: H&Z Creative Agency

Model: Saima Azhar

Designer: Tena Durrani

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Islamabad Fashion Week: Behind The Scenes


I know I took a long time to post these but here they are…

Behind the scenes fun from Islamabad Fashion Week…

Zeba & I at the rehearsal

Mehreen trying to keep it together!

Me...waiting for my turn for make-up at Tariq Amin's Salon

Mannu (The coordinator) with his signature "WTF" look...

Browsing through the glossies

Iraj, Me, Nadia & Zeba after the Day 1 Couture Show

Fauzia, Mannu, Mehreen and I

Tariq Amin & I

Day 2: Models & Mannu leaving the hotel for make-up calls

Mannu & I, outside the hotel waiting for the car.

Inside our bus with the crazy driver who loved playing Munni Badnam & Sheila Ki Jiwani

The talented hair & make-up artist Nasir with Model Zeba

Model Nadia Hussain, trusting no one but herself to put on her lashes the right way!

Rabia & Cybil lounging at Tariq's...

Nice collage on Tariq's wall

Model Sophiiya Khan getting her nails done while she sleeps! A true diva!

Zeba made to jump on my request so I could take this cool pic!

I got a little too excited and jumped out of the frame...

Zeba again

Nadia relaxing after make-up and hair..

At the venue..models waiting for the Pret show madness to end...

Nooray looking cute in her glasses

Koni & Saima attached at the hip backstage

Afterparty...

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Toni & Guy “Essensuals” Salon Launch in Karachi


Toni & Guy recently held a launch of their sister brand “Essensuals” at the Forum Mall in Karachi, Pakistan. The actual Toni & Guy salon is located in Bath Island, Karachi and is ‘ The largest purpose built TONI&GUY Salon in the World’ which I find pretty damn amazing!

I was one of the five female models along with Iraj, Gia Ali, Sadaf and Monica to participate in the launch event which was organized by Catalyst Events (Frieha Altaf.)

There was an interesting link in this show for me.  The Toni & Guy USA headquarters are in my hometown Dallas, Texas . So to represent the launch of a Toni & Guy Salon in my country of birth was kinda cool. Ok.. at least I thought so.. 😛

A day before the event I was called in to the salon to get my hair colored and cut by Saeeda Mandviwalla herself (the owner/manager of the salon.) I couldn’t do something way too drastic with my hair because of my ongoing acting commitments, we decided to have chunks of BRIGHT RED in my hair. Yeah.. that’s not drastic at all :-/

I was a bit nervous but excited at the same time. But I think it turned out just fine. I kept it for about a week and then like Amy Winehouse I had to go “back to black” 😛

Below you can see some pics of the process..

Next day all the models had to show up at the salon again to get their hair finished and styled for the show which was to take place at 5pm at the Forum Mall.

This was probably one of the few ramp/hair shows in Pakistan..which took place in the center of the Mall. At least since I have been here 🙂 The great thing about this was that the general public got a chance to be a part of the audience. Usually events in the fashion industry are very exclusive to the people involved indirectly/directly in the event or then.. the elite. But this gave the masses a chance to see the show live!

Anyways you guys can all see clips of the show at this link! Enjoy and stay tuned for more fun FashionEASTa updates from Pakistan! 🙂

CLICK HERE TO SEE VIDEO

The First Indian Model on Sports Illustrated Swimsuit Issue: Sonia Dara


This 5’11” beauty from India (who has been signed by Elite Models) is the first South Asian woman to be featured on the pages of Sports Illustrated.

What makes this even cooler is that this 20 year old model is also a Sophomore at Harvard.

GO BROWNIE GO! 😛

Enjoy the photos below on location in beautiful and exotic Rajasthan, India. Photograhy by Riccardo Tinelli.

See the rest of the photos on http://sportsillustrated.cnn.com/2010_swimsuit/models/sonia-dara/

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Lakshmi Menon for J.Crew Spring 2010 Catalog


It’s very refreshing to J Crew diversify their brand by using a South Asian model.

First New York & Company, now J Crew… GO LAKSHMI ! 🙂

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