Category Archives: Trends

Models: Off Duty Style at PFDC Sunsilk Fashion Week 2014


We see a lot of red carpet and on-the-runway photos floating around after major fashion or media events however we rarely get to see what models dress like in between the shows, when they are on the go!

It’s obvious the socialites will dress extremely well on the red carpet or at any event for that matter. But it’s so much more fun to see how models, who have seen a LOT OF BEAUTIFUL CLOTHES in their careers, get creative with their own wardrobe when they are in a rush!

I tend to think that personal style is what gives each model that certain edge or personality over the others. And I can go on and on about how I prefer the relaxed & natural state of fashion as opposed to the layers of make-up and overly expensive & made up looks.

Here’s a look at some personal style choices that a few models made at PFDC Sunsilk Fashion Week in Lahore.

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Here we see Fauzia wearing a black & white screen print dress, black leggings, some glitter ballet shoes and a pop of color on the lip to go with the super bright carry on. Her tied up hair and reflective ray bans really complete this ‘futuristic & monochromatic’ look.
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Areeba has a great sense of off duty style, that being said this is one of her weaker looks as compared to the other days I saw her. I love the military jacket the most. Wish she somehow added some color to the whole outfit instead of so much black. Perhaps a loose grey t-shirt and blue jeans with military boots would’ve completed the look to make it more casual and timeless.
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Recently I have been obsessed with POLKA DOTS, so it was love at first sight when I saw this dress at Zara in Bali. Now that I look at the photo, I wish I had sported a delicate vintage looking watch or something with this dress. But I usually stay away from accessories anyways.
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Gauri was one of the three models who came from India to participate at this fashion week. She wears a sheer salmon color high neck with cap sleeves, black pants along with my favorite part of this whole outfit…. the tan sneaker heels. She does a good job of carrying the casual chic look as she prefers to carry a backpack rather than a traditional girly handbag.
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Himangini also dropped in from India for this show. Again I love the sneaker heels! They look great paired with loose 80’s wash boyfriend jeans along with a sports jersey and round shades.

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Music at Fashion Pakistan Week 6


Heard a lot of great music out there at FPW6 this time around.

But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.

Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.

The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.

AAMNA AQEEL’S MIX:

Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.

DAAMAN’S MIX

When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!

To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen

Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.

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My #BridalMakeup by Natasha Salon


In case you guys missed it. Here are the pics once again of me at Natasha Salon right before heading out to my Rukhsati and then my Valima the following day.

The ladies (Natasha & Sabrina) were jam-packed at their salon but still gave me proper time & service in making me feel beautiful right before my big day. And I just love all the different ideas they have for hair do’s! Feels like playing dress-up back in the childhood days. Lots of fun! Thanks again ladies if you are reading this!

Here are the pics. Which look do you like better?

Hira Tareen's Rukhsati Make-up

 

Hira Tareen's Valima Make-up

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The Big Day Around the Corner!


It’s surreal to even post about this, but YES.. it’s happening! (m.A)

The days are near and wanted to share a few glimpses of the planning process.

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A & H's Invite

A & H’s Invite

The dress under construction :)

The dress under construction 🙂

Yep that’s all I am gonna reveal for now. Talk to you all soon.

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EXCLUSIVE BTS – #ZoeViccaji ‘Tanhai’ Music Video Styling Part 1: Concert Scene


Lately, the soulful and sweet voice of Zoe Viccaji is not only making waves in the Pakistani music scene, but also across the border. She has recently been signed on by Universal Records in India to release her very first album. And to say that we are extremely proud of her, would be an understatement!!! She recently shot her music video for her track ‘Tanhai’ in which I was lucky enough to do her make-up/hair & styling. Zoe is a good friend and a wonderful human being, so it was great working with her.

The award-winning and talented Adnan Malik is the Director of the video and had a clear-cut vision of how the treatment of the video should be which lead to numerous meetings about the wardrobe and the overall look for each scene, not to mention constant trips to Mango (who was nice enough to sponsor a lot of the wardrobe pieces)

The mood/styling of the entire video was intentionally quite natural, understated and minimal but one of the most fun scenes to style and do make-up for was the ‘concert’ scene. The story line cannot be revealed just yet, however it is a scene of Zoe as a true rockstar putting the past behind and ‘arriving’ to a happy moment in her musical career and life.

THE MAKE-UP/HAIR
Zoe Viccaji Make-up & Styling by Hira Tareen for Music Video 'Tanhai'

Here are noteworthy products I used for Zoe’s make-up:
Eyes – Revlon Diamond Lust Eyeshadow in ‘Celestial Silver’
Rimmel Long Lasting Lipstick in ‘In Vogue’ which is a cool bright pink (almost red) shade

And for the hair I wanted to achieve a more carefree rockstar look, so we went with a bed head/messy & tousled style.
On damp hair I used a combination of the Rusk Thick Body & Texture Amplifier Spray along with the Sea Spray by Paul Mitchell. Once I applied the sprays, I combed out the hair, took lots of sections, rolled and pinned them up as seen in the photo below:
Zoe Viccaji Hair Styling by Hira Tareen - Tousled look

I let it sit for about 15 minutes or so… then dried it with a diffuser blow dryer thoroughly. After it seemed like it was dry I pulled out the pins… flipped the hair downwards and dried it again to give a volume boost to the hair.

THE STYLING & WARDROBE:

Zoe Viccaji Music Video Styling by Hira Tareen

EXCLUSIVE BEHIND-THE-SCENE PHOTOS: 

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So this was just the one of the many scenes. Keep watching this space for more exclusive BTS coverage of Zoe’s hot new music video. Trust me, you won’t find this anywhere else!

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Exclusive #BTS of Natasha Salon Profile Shoot for #Hello! Pakistan


The make-up mavens style up a storm in Hello! Pakistan’s October 2013 Issue. H&Z got a chance to photograph them! But before we release the actual photo shoot here are some behind the scene candid shots…

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The über talented and extremely fun to work with trio from Natasha Salon at a Serene location in Karachi, Pakistan

(Left: Hina Durrani, Right: Sabrina Khalid, Bottom: Natasha Khalid)

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Zara and I checking out the frame.

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Photographer Zara Tareen crouching down in a corner to get the best possible frame at Cafe Flo in Karachi.

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The beautiful mother/daughters trio!

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Sabrina and Natasha Khalid in between shots while Zara prepares the frame.

Now go and grab the October 2013 issue of Hello! Pakistan to see the actual shoot and these stunning ladies in action!

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#RememberThis? #90s Mc Lyte: Cold Rock A Party


So starting a new feature on this blog called #RememberThis? to bring back all the random 80’s & 90’s memorabilia whether it’s music, an accessory, clothing or anything that’s worth remembering! Let’s start with this track by MC Lyte (remember her!?) that used to be the one of the biggest “jams” from the 90s! Brings back major junior high school memories! And the groove still hasn’t gotten old for me at least!

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HOT NEW FIND: Charlotte Olympia’s #TimePieceClutch


I have always had this obsession with time piece / clock pendants & necklaces, but here’s something new… a time piece clutch by Charlotte Olympia.

As I was browsing through netaporter.com I encountered this little baby:

Charlotte Olympia Time Piece Clutch

Charlotte Olympia Time Piece Clutch

Yes it is definitely a little out there and quite the statement piece. But should work well if you the ‘understated head-turner’ type.

Would you wear this clutch? Want to know your thoughts!

For more details go to: http://www.net-a-porter.com/product/382551

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DIY Styling: Shiny Disco Shades


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On Page 26 of the Kayseria Pret ‘Pretalogue’ you will learn how to make your own Disco Shades inspired by Jewelled Sunglasses like the one below.

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All you need is a pair of well shaped sunglasses with enough room around the frames, a glue gun, small jewel rhinestones, and some square cut out mirrors (that I purchased from Paaras Art Store in Khadda Market, Karachi.)

The rest of the instructions are above (in the first image) and pretty self explanatory.  If you want to improvise you can even use other things like chains, studs, etc.  I used mirrors because it gives more of an ethnic touch and it went well with the styling of the entire Virsa line of Kayseria Pret.

This is a simple and fun way to glam up a pair of old boring shades that you don’t wear anymore. Here are some more images for inspiration. Happy Monday!

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Print Ad in XPoze for Adnan Pardesy Pret


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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

KayseriaPret_VirsaAd

The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

KayseriaPret_KontemporaryAd

The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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Quirky & Fun Gifts for Valentines Day Under $100 (For Her & Him)


Need ideas on what to get for your significant other or friend this Valentine’s Day that already hasn’t been done to death before? Here is a collection of some interesting and quirky items you can gift and purchase online!

Note: You can click on the images to go directly to the site where you can purchase the items.

Flud Turntable Watch: $80

fludturntablewatch1 fludturntablewatch Flud Turntable watch gold 80

Flud Boombox Watch: $90

FludBoombox watch $90flud boombox-metal-wristwatch flud boombox watch cash

Marc by Marc Jacob’s Earphones: $42

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Dot by Marc Jacobs Giftset: $79

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The Janitor Jumpsuit by Feeha Jamshed at Labels: $54

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Mine Design Chalk Board Candle: $25

MineDesignChalk board candle$24

Gameface Moisturiser for Men: $63

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Gulabo Bags: Starting at $12 gulabobag_pappuyaar gulabobagskolachi

Lego Cufflinks by agabaga: $16

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Sound Like Chocolate Headphones by Fubi: Varies

SoundLikeChocolate Headphones by Fu-Bi Sound Like chocolate Headphones by fu-bi #2

Courlander Candle by Argo Jacob: $38

courlandercandle $38 arlo jacob

Crafic Chocolate Bar iPhone 5 Case:  $19.50

chocolate-bar-iphone-5-case $19.50

Make-up Forever Technicolor Palette at Sephora.com: $45

makeupforevertechnicolor palette-main-Lhero

Iphone Boom Mic at Photojojo.com: $40

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Recycled Kodak Brownie Camera Clock: $97

recycled Kodak Brownie Camera Clock $97

Hope this post was useful to you! Please comment and share this post with someone who might need it! 😉

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Live to Dye


My hair had been black/dark brown for years and I wanted to change my look for 2013 without having to compromise on my hair length. So I thought who better than Nabila to consult with.

I decided that I wanted this ‘dip dye’ thing. Not only because it’s hot right now but also because it can just grow out and I can easily chop the tips if it’s a disaster 😛

Here are a few pics of the process and then the final look.

My original hair color that I had for years.

My original hair color that I had for years. Bye bye black!

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This is where my hair was stripped because I had dark hair dye in it previously.

Dip Dyed

Here is the final look with a brown on the overall head and the color “milkshake” at the tips (about 4 to 5 inches)

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My new Marc Jacobs frames from Ottica


So one fine day as I was trying to buy some plastic chairs near Sean Circle, I noticed there was a eyeglass store next door. Decided to walk in and look around.

Right away I noticed their collection was much better than all the other optical outlets in Karachi so far, and the environment was clean and friendly. Plus I remembered a few weeks back someone messaging me on Facebook and telling me to come to their opening. So I guess Facebook marketing somehow works…sometimes. I figured any store in Pakistan savvy enough to market their opening in a nice way, is worth browsing at least.

Anyhow, I tried on a few different styles and brands but finally found myself with my heart set on these new Purple Marc Jacob’s cat eye style frames.

Service was great, their eye test was very advanced and seemed quite accurate. To my surprise my power had improved from -3.0 to -2.5! Yay!

I got a good price which I will not reveal since I am not sure if they will be able to give that same deal to everyone else. However I still haven’t been able to find the same exact frame online to check the price. Neither did I find some unique model number to check with. That makes me a wonder a lot of things but I am hoping for the best since they look pretty real as far as the quality goes as well as the box they came in. But just to confirm I am going to follow up with them and see if I can get some model number, because it is bothering me a little bit. Ottica if you are reading this blog, please respond to my concern in a comment!

UPDATE: I received a call from Ottica today (a day after I posted this blog) and they were nice enough to contact me after reading this post to inform me that the model number is on the left hand side in a light yellow color which is very hard to see. So here is the official link to the model I got: MJ 375. So I guess that means their customer service is great as well which is quite rare in Pakistan to be honest. 

Along with the eyeglasses I got a few more goodies, like cleaning spray, a snazzy Ottica mug and a very cool Ottica eye glass cloth. So I was a happy customer!

Here are a few photos! Do they look good? Horrible? Ok? Comments!

http://www.facebook.com/OtticaKarachi 

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The FashionEasta’s Playlist for July 2012


Here’s a random mix of music that has been in heavy rotation in my iTunes and youtube.



hahaha gotta love the dance moves on that 😛

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