Kayseria Pret Launch BTS: 6:00PM

Hira Tareen

The finished look for the Launch event. I like it but not as much as the look for the phoot.

Zara Tareen

Campaign photographer Zara Tareen driving us both to the venue Olivetto.

Kayseria Pret Karachi Launch BTS: 3:30PM

Some pics from getting ready at the Sabs Salon & sneak preview of some of the catalog printouts





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mayfair & yardley london face powder

Recently I purchased some cosmetics from Vicky’s in Khadda Market. Anyone who lives in Karachi (Clifton/Defence) and has purchased quite a few make-up products in the past should be familiar with Vicky’s Cosmetics.

At the counter I asked for Yardley face powder as it’s quite an inexpensive option to reduce shine on the face when it comes to TV or Print projects and yes it works quite well. If you have been involved in any media related projects or come across any make-up artist here, you will find that 90% of them use this face powder.

I was skeptical when two powders which seemed to be of the same make had a different quality applicator. I turned to read the labels and discovered that one claimed to be Mayfair Perfumes London and one was Yardley London.

Both had an almost identical look and feel unless you look closely at the information on the back and the logos in the front. Which is pretty strange, considering that it’s quite rare to have two brands with almost identical packaging.

I dug even deeper into this suspicious situation and discovered that when I google Yardley Cosmetics this is the image I find of the REAL YARDLEY packaging:

Yardley London Pressed Face Powder

AHA! As you can see this looks completely different from the so-called Yardley London Face powder above in the very first picture.

What’s more upsetting is that Vicky’s Cosmetics (where I purchased these products) has a very arrogant and strict policy of a FIXED price as if they are selling only premium and authentic products. And this is not just about Vicky’s Cosmetics, this happens in various cosmetic stores thru out Pakistan. And make-up artists are okay with purchasing these items without questioning because yes it does the trick for quick fixes, maybe because it’s not going on their face, OR they just don’t know any better or haven’t thought twice about it.

To go into further detail I also took photos of the backside of these products. The Mayfair products seem real because I was able to find a website to verify the same product. SEE HERE


So if this packaging is fake and so are the ingredients, the REAL QUESTION here is what exactly are they putting in these fake powders that we are applying to our faces? Chalk, dust, glass particles, KRYPTONITE ? Haha okay that may be a stretch but you never know! There’s no way to really know. All we can do is take a stand, call these people out and NEVER buy fake beauty products again!

Keep checking back on this blog as the hunt continues for FAKE BEAUTY PRODUCTS. I’m on a mission!

Print Ad in XPoze for Adnan Pardesy Pret


New Campaign for Kayseria Pret

Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.


The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.


The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!


Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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Quirky & Fun Gifts for Valentines Day Under $100 (For Her & Him)

Need ideas on what to get for your significant other or friend this Valentine’s Day that already hasn’t been done to death before? Here is a collection of some interesting and quirky items you can gift and purchase online!

Note: You can click on the images to go directly to the site where you can purchase the items.

Flud Turntable Watch: $80

fludturntablewatch1 fludturntablewatch Flud Turntable watch gold 80

Flud Boombox Watch: $90

FludBoombox watch $90flud boombox-metal-wristwatch flud boombox watch cash

Marc by Marc Jacob’s Earphones: $42

65poundsmarc by marcjacobs headphones

Dot by Marc Jacobs Giftset: $79

marcjacob's dot giftset-Lhero

The Janitor Jumpsuit by Feeha Jamshed at Labels: $54


Mine Design Chalk Board Candle: $25

MineDesignChalk board candle$24

Gameface Moisturiser for Men: $63


Gulabo Bags: Starting at $12 gulabobag_pappuyaar gulabobagskolachi

Lego Cufflinks by agabaga: $16


Sound Like Chocolate Headphones by Fubi: Varies

SoundLikeChocolate Headphones by Fu-Bi Sound Like chocolate Headphones by fu-bi #2

Courlander Candle by Argo Jacob: $38

courlandercandle $38 arlo jacob

Crafic Chocolate Bar iPhone 5 Case:  $19.50

chocolate-bar-iphone-5-case $19.50

Make-up Forever Technicolor Palette at Sephora.com: $45

makeupforevertechnicolor palette-main-Lhero

Iphone Boom Mic at Photojojo.com: $40


Recycled Kodak Brownie Camera Clock: $97

recycled Kodak Brownie Camera Clock $97

Hope this post was useful to you! Please comment and share this post with someone who might need it! 😉

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Live to Dye

My hair had been black/dark brown for years and I wanted to change my look for 2013 without having to compromise on my hair length. So I thought who better than Nabila to consult with.

I decided that I wanted this ‘dip dye’ thing. Not only because it’s hot right now but also because it can just grow out and I can easily chop the tips if it’s a disaster 😛

Here are a few pics of the process and then the final look.

My original hair color that I had for years.

My original hair color that I had for years. Bye bye black!

photo 2

This is where my hair was stripped because I had dark hair dye in it previously.

Dip Dyed

Here is the final look with a brown on the overall head and the color “milkshake” at the tips (about 4 to 5 inches)

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My Dawn Images Profile Shoot

Aside from modeling, acting and djing, a lot of my time is spent working with my sister in our company H&Z Creative Agency. See our page here

Recently a blog called Style Stripped did a blog on one of my shoots and it reminded me to blog about it as well 🙂

Here are a random few snaps from one of our shoots we did for my interview for Dawn Images.

Above: The accessory table with lots of fun stuff including my favorite gold Coach sneakers.

Above are the mood-board/references for each look of the four looks that I created.

Here are the four final looks based on the four facets to my personality. (Top Left) DJ, (Top Right) Geek, (Bottom Left) Model, (Bottom Right) Actress.

Zara Tareen you are amazing for capturing me the way you do! Nabila’s team did a great job with the references and executed the looks nicely. Thanks to Sanam Chaudhri for providing some of the dresses you see. My favorite was the neon jacket in the Geek look and the gold jumpsuit in the DJ look.

Doing personality shoots is fun because I got the chance to combine my favorite designer pieces with some of my personal wardrobe and accessories. What’s not fun is crying, but it certainly was worth it after seeing the intensity in that shot.

Fashion Pakistan Week 2012 – Sanam Chaudhri’s Kage Collection Look

FPW held in Karachi this October was a great experience. Rehearsals were quite fast and effective and things were well organized.

One of my favorite looks was in Sanam Chaudhri’s Kage Collection show.

This was the first show on the second day. Hair was done by the talented team at Toni & Guy Karachi headed by Saeeda Mandviwalla and make-up was handled by the vibrant and familiar team of Sabs Salon.

A lot of times when I participate in these fashion weeks, I notice the one thing that we are still a bit behind on is the make-up. Sometimes when the designers want to be creative, the make-up is overdone because a lot gets lost in translation when just explaining verbally.

This happened to be one of my favorite looks because I think the make-up and look really complimented the vision of the collection rather than take away from it. The make-up was kept very minimal and Sanam did a great job communicating the look to the make-up and hair team with a visual reference. She also stood there till she was satisfied with the look. This is very important, since by default the models and the rest of the team prefer very enhanced eyes and a make-up heavy face. It’s quite a challenge sometimes to be able to get everyone to agree that the models look great with less make-up.

Backstage a lot of models were worried that they didn’t look good enough because of the minimal make-up. However, this show got some great reviews, so I am sure their worries were put to rest.

Below are a few of my snaps of the process.


The make-up look was supposed to be completely nude with touches of red on the eyelid. The eyebrows were lightened with a foundation stick and the plan was to stick on paper cut-out black brows. Later on Sanam decided to do without the cut out black brows, which I think in retrospect was a good decision.


Since the collection had a heavy Japanese influence, the hair was tied up with knots at the top. All the models had a slightly different variation of this look.


A special technique was used to create the ‘knot’ look. Some rubber rollers were used to create the shape and structure of the knots and the hair was wrapped and pinned around the shapes.


Here is the finished look on the runway. The art direction, styling and accessories was the teamwork of Maha Burney and Sanam Chaudhri both. Sanam designed and made the accessories herself for this show while Maha came up with the make-up & hair look along with some other styling touches. Both did a great job! 🙂

My new Marc Jacobs frames from Ottica

So one fine day as I was trying to buy some plastic chairs near Sean Circle, I noticed there was a eyeglass store next door. Decided to walk in and look around.

Right away I noticed their collection was much better than all the other optical outlets in Karachi so far, and the environment was clean and friendly. Plus I remembered a few weeks back someone messaging me on Facebook and telling me to come to their opening. So I guess Facebook marketing somehow works…sometimes. I figured any store in Pakistan savvy enough to market their opening in a nice way, is worth browsing at least.

Anyhow, I tried on a few different styles and brands but finally found myself with my heart set on these new Purple Marc Jacob’s cat eye style frames.

Service was great, their eye test was very advanced and seemed quite accurate. To my surprise my power had improved from -3.0 to -2.5! Yay!

I got a good price which I will not reveal since I am not sure if they will be able to give that same deal to everyone else. However I still haven’t been able to find the same exact frame online to check the price. Neither did I find some unique model number to check with. That makes me a wonder a lot of things but I am hoping for the best since they look pretty real as far as the quality goes as well as the box they came in. But just to confirm I am going to follow up with them and see if I can get some model number, because it is bothering me a little bit. Ottica if you are reading this blog, please respond to my concern in a comment!

UPDATE: I received a call from Ottica today (a day after I posted this blog) and they were nice enough to contact me after reading this post to inform me that the model number is on the left hand side in a light yellow color which is very hard to see. So here is the official link to the model I got: MJ 375. So I guess that means their customer service is great as well which is quite rare in Pakistan to be honest. 

Along with the eyeglasses I got a few more goodies, like cleaning spray, a snazzy Ottica mug and a very cool Ottica eye glass cloth. So I was a happy customer!

Here are a few photos! Do they look good? Horrible? Ok? Comments!






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Who Wears this $h*t?


Yeah seriously, I mean… what’s WRONG WITH PEOPLE?? WHO would wear something like THAT ???

An elegant satin rust color halter top with sequin gold jacket and pants by Sana & Safinaz that fit ever so perfectly? Are they out of their MINDS? Is THIS what they call “fashion” these days? Well they better… oh…wait…. that’s ME!


Ok enough useless banter… I just thought it was funny that I saw my own face on some viral Facebook post poking fun at Pakistani Fashion. Thanks Bubby for sharing this with me.



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The FashionEasta’s Playlist for July 2012

Here’s a random mix of music that has been in heavy rotation in my iTunes and youtube.

hahaha gotta love the dance moves on that 😛

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Pantene Campaign 2012

So a few months ago I got signed on to be the Pantene Brand Ambassador in Pakistan along with three other lovely ladies. In addition Saba Ansari of Sabs is signed as the Pantene Expert.

I did a photo shoot for their print campaign, a video testimonial and attended a PR Launch event.

Below are a few photos of the entire process. Enjoy!

Hair prep at Nabila’s Salon by the wonderful Nabila herself. The no make-up Hira.

Brilliant campaign of Johnson’s Baby Powder I saw in a men’s fashion glossy. Saeen tho Saeen, Saeen ka powder bhi saeen!

Next, I was off to the N-Pro Salon (which is also owned by Nabila) to get my make-up done.

Here is the finished double spread print campaign with the five faces of Pantene Pakistan 2012

Here’s my portion of the finished Print Campaign. Photographer was the talented (and hilarious)..Yasser Sadiq!

Here I am back at N-Pro to get my make-up done for the video testimonial. Will share that video when it’s available. I look like an egghead here. Oh well.

And AGAIN.. back at N-Pro to get ready for the PR Launch Event which was on the 28th of June, 2012

Here I am with (Left) Sarwat Gilani and (Middle) Momal Sheikh. Unfortunately I couldn’t get a photo of the lovely Urwa who happened to be taking this photo.

Here is the extremely talented Meesha Shafi singing live at the Pantene event.

And here is my photo for Pantene!

And for those of you wondering, YES I do use Pantene. 🙂 To be more specific I use their Milky Extra Treatment Shampoo and Conditioner.

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‘Elegantly Eerie’ Photo Shoot by H&Z Creative Agency

Hey you all, it’s been a while since this blog was updated but I have gathered a lot of fun content to update you guys on what I have been up to lately. Let’s start with some fun fashion photos!

Here are some images from H&Z Creative Agency’s recent photo shoot in Karachi, Pakistan.

For more information about H&Z Creative agency and their other work, visit and LIKE their Facebook page: http://www.facebook.com/hzcreativeagency.

See images below:

(Please note: All images are copyright of H&Z Creative Agency. All Rights Reserved)


Photography: Zara Tareen at H&Z Creative Agency

Make-up/Styling: H&Z Creative Agency

Concept/Art Direction/Layout Design: H&Z Creative Agency

Model: Saima Azhar

Designer: Tena Durrani


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Fashion Pakistan Week Day 3

Aah ok. It’s Day 3 of FPW… Things are a bit calmer today because by now we all know the drill. Come on time, wait around, get fittings done, rehearse, get yelled at, possibly get replaced, and get ready for the show.

On a positive note the models are more united and carefree than ever before. And aren’t contributing to any sort of negativity in the atmosphere.

The line-up for today:

Shamaeel Ansari
Baani D
Ahmed Bham
Monsoon/ Accessorize
Wardha Saleem
Nomi Ansari

Here are some behind the scenes photos of today.







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