Tag Archives: fashion week

Models: Off Duty Style at PFDC Sunsilk Fashion Week 2014


We see a lot of red carpet and on-the-runway photos floating around after major fashion or media events however we rarely get to see what models dress like in between the shows, when they are on the go!

It’s obvious the socialites will dress extremely well on the red carpet or at any event for that matter. But it’s so much more fun to see how models, who have seen a LOT OF BEAUTIFUL CLOTHES in their careers, get creative with their own wardrobe when they are in a rush!

I tend to think that personal style is what gives each model that certain edge or personality over the others. And I can go on and on about how I prefer the relaxed & natural state of fashion as opposed to the layers of make-up and overly expensive & made up looks.

Here’s a look at some personal style choices that a few models made at PFDC Sunsilk Fashion Week in Lahore.

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Here we see Fauzia wearing a black & white screen print dress, black leggings, some glitter ballet shoes and a pop of color on the lip to go with the super bright carry on. Her tied up hair and reflective ray bans really complete this ‘futuristic & monochromatic’ look.
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Areeba has a great sense of off duty style, that being said this is one of her weaker looks as compared to the other days I saw her. I love the military jacket the most. Wish she somehow added some color to the whole outfit instead of so much black. Perhaps a loose grey t-shirt and blue jeans with military boots would’ve completed the look to make it more casual and timeless.
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Recently I have been obsessed with POLKA DOTS, so it was love at first sight when I saw this dress at Zara in Bali. Now that I look at the photo, I wish I had sported a delicate vintage looking watch or something with this dress. But I usually stay away from accessories anyways.
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Gauri was one of the three models who came from India to participate at this fashion week. She wears a sheer salmon color high neck with cap sleeves, black pants along with my favorite part of this whole outfit…. the tan sneaker heels. She does a good job of carrying the casual chic look as she prefers to carry a backpack rather than a traditional girly handbag.
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Himangini also dropped in from India for this show. Again I love the sneaker heels! They look great paired with loose 80’s wash boyfriend jeans along with a sports jersey and round shades.

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Promo for Backstage Pass: FPW6 Edition


Thefashioneasta.com is giving you the Backstage Pass to some of the hottest fashion events.

We start with Fashion Pakistan Week 6 and hope to bring you more of the inside scoop of fashion in Pakistan.

Webisodes coming soon to thefashioneasta.com. Stay tuned.

Directed & Produced by: Hira Tareen at H&Z
D.O.P: Fatima Shah
Edit: Hira Tareen at H&Z

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Music at Fashion Pakistan Week 6


Heard a lot of great music out there at FPW6 this time around.

But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.

Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.

The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.

AAMNA AQEEL’S MIX:

Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.

DAAMAN’S MIX

When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!

To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen

Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.

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FPW Begins: Rehearsals


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Fashion Icon Alexander Mcqueen Dies


Heard the sad news today that British fashion designer and icon Alexander Mcqueen died today after committing suicide. Sources say he hanged himself.

His death comes a few days after his mother’s death and a few years after his close friend Isabella Blow’s death (who also killed herself).

Mcqueen was a talented and legendary fashion icon who has contributed a lot to the world of style.

My thoughts and prayers go out to his friends and family.

For detailed information please go to http://www.dailymail.co.uk/news/article-1250249/Alexander-McQueen-commits-suicide.html

Or http://edition.cnn.com/2010/SHOWBIZ/02/11/britain.alexander.mcqueen.dead/index.html

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From Shalwars to Harem Pants


I always wondered when our Shalwar style pants would make it to the runway of Internation Fashion Weeks. Well the time is here.

“Harem pants” (or Sultan pants) as they call them are finally sneaking their way into the Western world. They were big in New York Fashion Week. Supposedly the trend was first started (or brought to the west) by a French Editor. And now all the top designers are including the style in their collections.

I think the next 10 years in International fashion will be more about concealing and showing less and less skin.

I won’t be surprised if the Dupatta on the head or a hijab like scarf is the next big trend.

Below are some photos.

The Shalwar

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Harem Pants

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Somewhat Disappointing:The Future of Fashion: Celebrating Five Years of the CFDA/Vogue Fashion Fund – Fashion at the Park, Dallas, Texas


This was my first time attending Fashion at the Park (kinda like Fashion week for Dallas, happens every year at North Park Center,) so I did expect some good things because their marketing design, brand image and caliber of sponsors seemed very high.

This show the 8pm Saturday show.

“A runway fashion show to celebrate five years of the Council of Fashion Designers of America/Vogue Fashion Fund – the fashion show will feature multiple designers who have been lauded as award finalists and featured in Vogue, including Doo.Ri, Phillip Lim, Michael Bastian, Marchesa, Thakoon and Peter Som.
Personal appearances include Marchesa designers Georgina Chapman and Keren Craig, Thakoon Panichgul and Peter Som.”

The vibe was decent. They were heavily staffed. Show started with a pretty cool video about the struggling fashion designers and how CFDA gives them guidance and a jumpstart so they can run a successful business. However when the models started strutting out with the first designers collection, I kinda had the “is this it?” empty feeling hoping that the show would progress to blow me away. It didnt.

The models weren’t terrible, but not impressive (considering this is one of the biggest fashion events that takes place every year in dallas). Some of them had awkward walks. I did spot Chantal from America’s Next Top Model (cycle 9) which was pretty cool. But she happened to blend in pretty well with the rest of the rigid and awkward (and not in a good high fashion kind of way) models.

I mean… I know this is supposedly “high fashion” and the models have to have a pretty straightforward walk devoid of any extra “ooomph” but not to the point where they are making the designer’s garments look like sweats.

Speaking of the designers, my favorites were Marchesa and Philip Lim. That being said I didn’t really see anything that would bring out the “ooohs and aaahs” from me. These are supposed to be some promising designers with a bright future, but the clothes lacked opulence and class and just the overall X factor.

Even the runway shows and collections I have seen come from countries like Pakistan and India are far more impressive. Except they don’t get to have the formal training and academic edge like these designers do, and most of their work doesn’t get seen in the international market.

I mean yes most of this seemed like ready to wear and it wasn’t supposed to be overly intricate couture stuff, but it was missing something!

Again my opinion of the collections might be clouded because of the overall feel of the show with consisted of a not too impressive stage setup, OK models, and very commercial music!

To be fair, I’ll attend more of these to see if this was a one off thing or most of these Fashion at the Park shows happen to lack that allure that I was expecting to see.

But I must say, the appetizers were great, i thoroughly enjoyed the lamb and fish cones. And the cocktail servers quick and friendly.

I would definitely go again!

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