Tag Archives: Hira Tareen

Promo for Backstage Pass: FPW6 Edition


Thefashioneasta.com is giving you the Backstage Pass to some of the hottest fashion events.

We start with Fashion Pakistan Week 6 and hope to bring you more of the inside scoop of fashion in Pakistan.

Webisodes coming soon to thefashioneasta.com. Stay tuned.

Directed & Produced by: Hira Tareen at H&Z
D.O.P: Fatima Shah
Edit: Hira Tareen at H&Z

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Behind The Scenes: Photo shoot ‘Of Love & Other Monsters’ in Paperazzi for Natasha Salon


I am sure you all saw this crazy editorial shoot called ‘Of Love & Other Monsters’ which was published in Paperazzi Weekly around Valentine’s Day. (see below)

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This was a huge passion project for both Natasha Salon and H&Z Creative Agency.

But there was a lot of work that was put into executing the shoot by all people involved including Zara Tareen, myself & the lovely ladies at Natasha Salon (Natasha & Sabrina Khalid) when it came to the photography, post/special effects, art direction, copy writing, make-up, styling and concept development. Not to mention the faces of the shoot, Amna Baber & Bilal Ashraf (besides myself.) Aside from all the hard work, we had a few goofy fun moments that I’d like to share and of course the prep for each look was fun too.

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Getting my hair crimped.. crimpled? Wait what’s the right word?

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Here’s my little doll friend who is waiting in line to get her make-up done as well! Wait till you see what she looks like in the double page title spread! Can you spot her?

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These lace lashes were super cool.

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Blood stain lips.

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Time for a selfie, while Sabrina does my hair.

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Zara fixing the dress before her shot.

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Bilal & Amna in their characters.

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Bilal I think you spilled something on your shirt.

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Sabrina taking a look at the set while Zara adjusts her lighting.

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Bilal and I getting into our characters before Zara starts clicking.

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Amna scaring me with her very last look! Stop it Amna!!!!

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Music at Fashion Pakistan Week 6


Heard a lot of great music out there at FPW6 this time around.

But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.

Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.

The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.

AAMNA AQEEL’S MIX:

Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.

DAAMAN’S MIX

When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!

To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen

Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.

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FPW Begins: Rehearsals


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Xpoze Monthly Valentine Issue Interview & Photo Shoot – BTS


 

For their February Valentine issue, Xpoze Monthly decided to do a cover, interview and feature couple photo shoot of my wonderful husband Ali Safina and I.

Let’s just say there is about 12 – 13 pages of in-depth Q&As and well.. lots of photos. **TMI ALERT**

Luckily my other partner in crime was the one photographing us. Wild guesses? Yep… Zara Tareen.

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This is us(Zara, Myself, & Ali Safina) at NPRO waiting for my hair to get done. Zamin from NPRO did my make-up & hair, he’s really good. (The phone cover was a gift from my Mom. You can find more like this at http://www.katespade.com/accessories-tech/ks-accessories-tech,en_US,sc.html )

 

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Here are some selfies of the process and after the make-up. The hair is still missing the crazy amounts of backcombing and product.

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Some behind the scenes moments published in the issue.

 

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The lovely cover.

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The contents page.

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A nice little collage from another blog called Umairica

 

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And last but not least, one of my very favorite shots of the photo shoot. Ali looks crazy good! m.A.

 

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My #BridalMakeup by Natasha Salon


In case you guys missed it. Here are the pics once again of me at Natasha Salon right before heading out to my Rukhsati and then my Valima the following day.

The ladies (Natasha & Sabrina) were jam-packed at their salon but still gave me proper time & service in making me feel beautiful right before my big day. And I just love all the different ideas they have for hair do’s! Feels like playing dress-up back in the childhood days. Lots of fun! Thanks again ladies if you are reading this!

Here are the pics. Which look do you like better?

Hira Tareen's Rukhsati Make-up

 

Hira Tareen's Valima Make-up

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The Big Day Around the Corner!


It’s surreal to even post about this, but YES.. it’s happening! (m.A)

The days are near and wanted to share a few glimpses of the planning process.

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A & H's Invite

A & H’s Invite

The dress under construction :)

The dress under construction 🙂

Yep that’s all I am gonna reveal for now. Talk to you all soon.

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EXCLUSIVE BTS – #ZoeViccaji ‘Tanhai’ Music Video Styling Part 1: Concert Scene


Lately, the soulful and sweet voice of Zoe Viccaji is not only making waves in the Pakistani music scene, but also across the border. She has recently been signed on by Universal Records in India to release her very first album. And to say that we are extremely proud of her, would be an understatement!!! She recently shot her music video for her track ‘Tanhai’ in which I was lucky enough to do her make-up/hair & styling. Zoe is a good friend and a wonderful human being, so it was great working with her.

The award-winning and talented Adnan Malik is the Director of the video and had a clear-cut vision of how the treatment of the video should be which lead to numerous meetings about the wardrobe and the overall look for each scene, not to mention constant trips to Mango (who was nice enough to sponsor a lot of the wardrobe pieces)

The mood/styling of the entire video was intentionally quite natural, understated and minimal but one of the most fun scenes to style and do make-up for was the ‘concert’ scene. The story line cannot be revealed just yet, however it is a scene of Zoe as a true rockstar putting the past behind and ‘arriving’ to a happy moment in her musical career and life.

THE MAKE-UP/HAIR
Zoe Viccaji Make-up & Styling by Hira Tareen for Music Video 'Tanhai'

Here are noteworthy products I used for Zoe’s make-up:
Eyes – Revlon Diamond Lust Eyeshadow in ‘Celestial Silver’
Rimmel Long Lasting Lipstick in ‘In Vogue’ which is a cool bright pink (almost red) shade

And for the hair I wanted to achieve a more carefree rockstar look, so we went with a bed head/messy & tousled style.
On damp hair I used a combination of the Rusk Thick Body & Texture Amplifier Spray along with the Sea Spray by Paul Mitchell. Once I applied the sprays, I combed out the hair, took lots of sections, rolled and pinned them up as seen in the photo below:
Zoe Viccaji Hair Styling by Hira Tareen - Tousled look

I let it sit for about 15 minutes or so… then dried it with a diffuser blow dryer thoroughly. After it seemed like it was dry I pulled out the pins… flipped the hair downwards and dried it again to give a volume boost to the hair.

THE STYLING & WARDROBE:

Zoe Viccaji Music Video Styling by Hira Tareen

EXCLUSIVE BEHIND-THE-SCENE PHOTOS: 

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So this was just the one of the many scenes. Keep watching this space for more exclusive BTS coverage of Zoe’s hot new music video. Trust me, you won’t find this anywhere else!

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Exclusive #BTS of Natasha Salon Profile Shoot for #Hello! Pakistan


The make-up mavens style up a storm in Hello! Pakistan’s October 2013 Issue. H&Z got a chance to photograph them! But before we release the actual photo shoot here are some behind the scene candid shots…

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The über talented and extremely fun to work with trio from Natasha Salon at a Serene location in Karachi, Pakistan

(Left: Hina Durrani, Right: Sabrina Khalid, Bottom: Natasha Khalid)

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Zara and I checking out the frame.

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Photographer Zara Tareen crouching down in a corner to get the best possible frame at Cafe Flo in Karachi.

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The beautiful mother/daughters trio!

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Sabrina and Natasha Khalid in between shots while Zara prepares the frame.

Now go and grab the October 2013 issue of Hello! Pakistan to see the actual shoot and these stunning ladies in action!

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DIY Styling: Shiny Disco Shades


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On Page 26 of the Kayseria Pret ‘Pretalogue’ you will learn how to make your own Disco Shades inspired by Jewelled Sunglasses like the one below.

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All you need is a pair of well shaped sunglasses with enough room around the frames, a glue gun, small jewel rhinestones, and some square cut out mirrors (that I purchased from Paaras Art Store in Khadda Market, Karachi.)

The rest of the instructions are above (in the first image) and pretty self explanatory.  If you want to improvise you can even use other things like chains, studs, etc.  I used mirrors because it gives more of an ethnic touch and it went well with the styling of the entire Virsa line of Kayseria Pret.

This is a simple and fun way to glam up a pair of old boring shades that you don’t wear anymore. Here are some more images for inspiration. Happy Monday!

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Kayseria Pret Karachi Launch BTS: 3:30PM


Some pics from getting ready at the Sabs Salon & sneak preview of some of the catalog printouts

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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

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The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

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The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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Quirky & Fun Gifts for Valentines Day Under $100 (For Her & Him)


Need ideas on what to get for your significant other or friend this Valentine’s Day that already hasn’t been done to death before? Here is a collection of some interesting and quirky items you can gift and purchase online!

Note: You can click on the images to go directly to the site where you can purchase the items.

Flud Turntable Watch: $80

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Flud Boombox Watch: $90

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Marc by Marc Jacob’s Earphones: $42

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Dot by Marc Jacobs Giftset: $79

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The Janitor Jumpsuit by Feeha Jamshed at Labels: $54

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Mine Design Chalk Board Candle: $25

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Gameface Moisturiser for Men: $63

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Gulabo Bags: Starting at $12 gulabobag_pappuyaar gulabobagskolachi

Lego Cufflinks by agabaga: $16

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Sound Like Chocolate Headphones by Fubi: Varies

SoundLikeChocolate Headphones by Fu-Bi Sound Like chocolate Headphones by fu-bi #2

Courlander Candle by Argo Jacob: $38

courlandercandle $38 arlo jacob

Crafic Chocolate Bar iPhone 5 Case:  $19.50

chocolate-bar-iphone-5-case $19.50

Make-up Forever Technicolor Palette at Sephora.com: $45

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Iphone Boom Mic at Photojojo.com: $40

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Recycled Kodak Brownie Camera Clock: $97

recycled Kodak Brownie Camera Clock $97

Hope this post was useful to you! Please comment and share this post with someone who might need it! 😉

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Who Wears this $h*t?


 

Yeah seriously, I mean… what’s WRONG WITH PEOPLE?? WHO would wear something like THAT ???

An elegant satin rust color halter top with sequin gold jacket and pants by Sana & Safinaz that fit ever so perfectly? Are they out of their MINDS? Is THIS what they call “fashion” these days? Well they better… oh…wait…. that’s ME!

I WOULD WEAR SOMETHING LIKE THAT!!  😛

Ok enough useless banter… I just thought it was funny that I saw my own face on some viral Facebook post poking fun at Pakistani Fashion. Thanks Bubby for sharing this with me.

 

 

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The FashionEasta’s Playlist for July 2012


Here’s a random mix of music that has been in heavy rotation in my iTunes and youtube.



hahaha gotta love the dance moves on that 😛

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