Tag Archives: India

Models: Off Duty Style at PFDC Sunsilk Fashion Week 2014


We see a lot of red carpet and on-the-runway photos floating around after major fashion or media events however we rarely get to see what models dress like in between the shows, when they are on the go!

It’s obvious the socialites will dress extremely well on the red carpet or at any event for that matter. But it’s so much more fun to see how models, who have seen a LOT OF BEAUTIFUL CLOTHES in their careers, get creative with their own wardrobe when they are in a rush!

I tend to think that personal style is what gives each model that certain edge or personality over the others. And I can go on and on about how I prefer the relaxed & natural state of fashion as opposed to the layers of make-up and overly expensive & made up looks.

Here’s a look at some personal style choices that a few models made at PFDC Sunsilk Fashion Week in Lahore.

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Here we see Fauzia wearing a black & white screen print dress, black leggings, some glitter ballet shoes and a pop of color on the lip to go with the super bright carry on. Her tied up hair and reflective ray bans really complete this ‘futuristic & monochromatic’ look.
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Areeba has a great sense of off duty style, that being said this is one of her weaker looks as compared to the other days I saw her. I love the military jacket the most. Wish she somehow added some color to the whole outfit instead of so much black. Perhaps a loose grey t-shirt and blue jeans with military boots would’ve completed the look to make it more casual and timeless.
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Recently I have been obsessed with POLKA DOTS, so it was love at first sight when I saw this dress at Zara in Bali. Now that I look at the photo, I wish I had sported a delicate vintage looking watch or something with this dress. But I usually stay away from accessories anyways.
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Gauri was one of the three models who came from India to participate at this fashion week. She wears a sheer salmon color high neck with cap sleeves, black pants along with my favorite part of this whole outfit…. the tan sneaker heels. She does a good job of carrying the casual chic look as she prefers to carry a backpack rather than a traditional girly handbag.
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Himangini also dropped in from India for this show. Again I love the sneaker heels! They look great paired with loose 80’s wash boyfriend jeans along with a sports jersey and round shades.

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EXCLUSIVE BTS – #ZoeViccaji ‘Tanhai’ Music Video Styling Part 1: Concert Scene


Lately, the soulful and sweet voice of Zoe Viccaji is not only making waves in the Pakistani music scene, but also across the border. She has recently been signed on by Universal Records in India to release her very first album. And to say that we are extremely proud of her, would be an understatement!!! She recently shot her music video for her track ‘Tanhai’ in which I was lucky enough to do her make-up/hair & styling. Zoe is a good friend and a wonderful human being, so it was great working with her.

The award-winning and talented Adnan Malik is the Director of the video and had a clear-cut vision of how the treatment of the video should be which lead to numerous meetings about the wardrobe and the overall look for each scene, not to mention constant trips to Mango (who was nice enough to sponsor a lot of the wardrobe pieces)

The mood/styling of the entire video was intentionally quite natural, understated and minimal but one of the most fun scenes to style and do make-up for was the ‘concert’ scene. The story line cannot be revealed just yet, however it is a scene of Zoe as a true rockstar putting the past behind and ‘arriving’ to a happy moment in her musical career and life.

THE MAKE-UP/HAIR
Zoe Viccaji Make-up & Styling by Hira Tareen for Music Video 'Tanhai'

Here are noteworthy products I used for Zoe’s make-up:
Eyes – Revlon Diamond Lust Eyeshadow in ‘Celestial Silver’
Rimmel Long Lasting Lipstick in ‘In Vogue’ which is a cool bright pink (almost red) shade

And for the hair I wanted to achieve a more carefree rockstar look, so we went with a bed head/messy & tousled style.
On damp hair I used a combination of the Rusk Thick Body & Texture Amplifier Spray along with the Sea Spray by Paul Mitchell. Once I applied the sprays, I combed out the hair, took lots of sections, rolled and pinned them up as seen in the photo below:
Zoe Viccaji Hair Styling by Hira Tareen - Tousled look

I let it sit for about 15 minutes or so… then dried it with a diffuser blow dryer thoroughly. After it seemed like it was dry I pulled out the pins… flipped the hair downwards and dried it again to give a volume boost to the hair.

THE STYLING & WARDROBE:

Zoe Viccaji Music Video Styling by Hira Tareen

EXCLUSIVE BEHIND-THE-SCENE PHOTOS: 

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So this was just the one of the many scenes. Keep watching this space for more exclusive BTS coverage of Zoe’s hot new music video. Trust me, you won’t find this anywhere else!

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The First Indian Model on Sports Illustrated Swimsuit Issue: Sonia Dara


This 5’11” beauty from India (who has been signed by Elite Models) is the first South Asian woman to be featured on the pages of Sports Illustrated.

What makes this even cooler is that this 20 year old model is also a Sophomore at Harvard.

GO BROWNIE GO! 😛

Enjoy the photos below on location in beautiful and exotic Rajasthan, India. Photograhy by Riccardo Tinelli.

See the rest of the photos on http://sportsillustrated.cnn.com/2010_swimsuit/models/sonia-dara/

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Headbands by Deepa Gurnani


This is a brand started by husband and wife (Jay Lakhani and Deepa Gurnani). They specialize in accessories such as belts, scarves, headbands and hand bags. With names like Bvlgari, Fendi, Emanuel Ungaro and Alexander Mcqueen under their “belts”, the couple is creating a stir in the accessory world.

These head bands fit right in with the Bohemian look which is very hot right now.

They experiment with intricate embroidery and beading (naturally inspired from the Indian culture) paired with the highest quality of craftsmanship.

Check them out below. I found these shopbop.com but they are also available on sites like intermixonline.com and netaporter.com.  These would make great gifts this holiday season for all your Fashionista friends! (hint hint)

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Why Don’t More Indian and South Asian Models Book Top Jobs?


Do South Asian models have what it takes to make it big on the international fashion scene? Are the scouting agencies not looking hard enough in South Asian countries?

Or does our culture, traditions and/or religious values hold us back from pursuing this as a serious career ? Please comment and let me know what you think…

AND find out what Indian super model Lakshmi Menon thinks on New York Magazine

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Lakshmi Menon - Ford

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