Tag Archives: kayseria pret

DIY Styling: Shiny Disco Shades


diypage

On Page 26 of the Kayseria Pret ‘Pretalogue’ you will learn how to make your own Disco Shades inspired by Jewelled Sunglasses like the one below.

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All you need is a pair of well shaped sunglasses with enough room around the frames, a glue gun, small jewel rhinestones, and some square cut out mirrors (that I purchased from Paaras Art Store in Khadda Market, Karachi.)

The rest of the instructions are above (in the first image) and pretty self explanatory.  If you want to improvise you can even use other things like chains, studs, etc.  I used mirrors because it gives more of an ethnic touch and it went well with the styling of the entire Virsa line of Kayseria Pret.

This is a simple and fun way to glam up a pair of old boring shades that you don’t wear anymore. Here are some more images for inspiration. Happy Monday!

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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

KayseriaPret_VirsaAd

The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

KayseriaPret_KontemporaryAd

The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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