Heard a lot of great music out there at FPW6 this time around.
But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.
Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.
The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.
AAMNA AQEEL’S MIX:
Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.
When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!
To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen
Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.