Tag Archives: Music

Music at Fashion Pakistan Week 6


Heard a lot of great music out there at FPW6 this time around.

But I still think most designers are using various tracks through out the show rather than making an effort to get someone to make them a proper mix for the show. Yes using separate tracks gives you a flexibility to change the order and timing last minute, but unfortunately the DJ who sits up there doesn’t quite mix the songs together quite well. When you do a pre-produced mix (with the right DJ of course) you can ensure that the transition between song A and B won’t be offensive to the audience. And by that I mean all sorts of weird overlapping sounds that just make you want to go WTF.

Also, it’s so important to set the right mood with the right selection of music for a particular collection to create the desired visual impact.

The two designers/brands who stepped up ahead of the game and put time and effort into getting their mixes created were Aamna Aqeel & Daaman. And from the feedback seems like the music played a key role in how people responded.

AAMNA AQEEL’S MIX:

Aamna came over for a meeting and mentioned that she wanted her music this time to go more on the happier, feminine and softer side. Last time we did a nice fashion meets deep house sound. She really liked this track called ‘Moves Like Ms Jackson’ that I played for her and wanted everything else to sort of go around that. The challenge was that FPW initially required a 15 minute mix which I knew was going to run too long. During rehearsal Sheroo confirmed that it indeed will run only 6 – 8 minutes max. We tried to change the choreography so that the show spans over at least 10 minutes but we were really pushing it. So last minute executive decision was to start the mix from 4:56 onwards so that her favourite song could play during the finale. Yeah lot of work goes into this stuff. Here it goes.

DAAMAN’S MIX

When I first had a meeting with Malyha and Owais from Daaman, they made it very clear that they didn’t want too upbeat of a tempo or something to electronic sounding. They also wanted a ‘HAPPY’ positive sounding mix with a lot of feminine vocals and more known songs rather than underground tunes. This was the best that I came up with within their requirements and turned out, this mix was quite the favourite amongst the models, designers and anyone who was there to attend rehearsals or the show itself. I guess the Adele vs. Daft Punk mix really makes its impact and the first track (mix of Royals) really has a ting to it too. Check it out!

To hear some of the other mixes that I have made previously you can go to http://www.mixcloud.com/hiratareen

Oh and stay tuned and check back in a few days for some crazy images and video from backstage madness at FPW.

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EXCLUSIVE BTS – #ZoeViccaji ‘Tanhai’ Music Video Styling Part 1: Concert Scene


Lately, the soulful and sweet voice of Zoe Viccaji is not only making waves in the Pakistani music scene, but also across the border. She has recently been signed on by Universal Records in India to release her very first album. And to say that we are extremely proud of her, would be an understatement!!! She recently shot her music video for her track ‘Tanhai’ in which I was lucky enough to do her make-up/hair & styling. Zoe is a good friend and a wonderful human being, so it was great working with her.

The award-winning and talented Adnan Malik is the Director of the video and had a clear-cut vision of how the treatment of the video should be which lead to numerous meetings about the wardrobe and the overall look for each scene, not to mention constant trips to Mango (who was nice enough to sponsor a lot of the wardrobe pieces)

The mood/styling of the entire video was intentionally quite natural, understated and minimal but one of the most fun scenes to style and do make-up for was the ‘concert’ scene. The story line cannot be revealed just yet, however it is a scene of Zoe as a true rockstar putting the past behind and ‘arriving’ to a happy moment in her musical career and life.

THE MAKE-UP/HAIR
Zoe Viccaji Make-up & Styling by Hira Tareen for Music Video 'Tanhai'

Here are noteworthy products I used for Zoe’s make-up:
Eyes – Revlon Diamond Lust Eyeshadow in ‘Celestial Silver’
Rimmel Long Lasting Lipstick in ‘In Vogue’ which is a cool bright pink (almost red) shade

And for the hair I wanted to achieve a more carefree rockstar look, so we went with a bed head/messy & tousled style.
On damp hair I used a combination of the Rusk Thick Body & Texture Amplifier Spray along with the Sea Spray by Paul Mitchell. Once I applied the sprays, I combed out the hair, took lots of sections, rolled and pinned them up as seen in the photo below:
Zoe Viccaji Hair Styling by Hira Tareen - Tousled look

I let it sit for about 15 minutes or so… then dried it with a diffuser blow dryer thoroughly. After it seemed like it was dry I pulled out the pins… flipped the hair downwards and dried it again to give a volume boost to the hair.

THE STYLING & WARDROBE:

Zoe Viccaji Music Video Styling by Hira Tareen

EXCLUSIVE BEHIND-THE-SCENE PHOTOS: 

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So this was just the one of the many scenes. Keep watching this space for more exclusive BTS coverage of Zoe’s hot new music video. Trust me, you won’t find this anywhere else!

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The FashionEasta’s Playlist for July 2012


Here’s a random mix of music that has been in heavy rotation in my iTunes and youtube.



hahaha gotta love the dance moves on that 😛

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It Makes Perfect Scents!


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In my previous posts you have read that there are certain songs or sounds I hear that evoke visuals of fashion or just “speak” fashion. I am sure you guys thought I was a weirdo after reading that one but good news is, I am not the only one who thinks this way!

The idea of audio and visuals coming together is something that many musicians, event producers and entertainers have almost perfected. However mixing scents with music is something that has mostly been overlooked  and not explored much until now.

Famous fragrance designer, Christophe Laudamiel ( who has designed for Clinique, Estee Lauder, Ralph Lauren, Michael Kors, etc.) has coined the idea of a “scent opera.” A performance which pairs music and scent in an interesting way that lets the audience experience various scents based on “perfume chords” accompanied by music. (To read more about how this works, follow the link at the end of this post.)

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This might sound crazy but it is definitely a step forward into getting people to think about building new and interesting experiences while making use of our five senses.

Hearing about this was particularly interesting for me because I have always been intrigued by the condition called “Synesthesia” Let alone the fact that I have a slight form of this condition myself 🙂

I wonder how long it will be before we are able to smell things while browsing the internet and what this means for various venues that want to start using scents more to evoke certain emotions or to create a particular ambiance.

I know that my friend Dinah Daniel from Mosaic Aromatherapy will be thrilled to hear about this since she specializes in creating custom fragrances for various events and venues.

READ MORE ABOUT “SCENT OPERA” AT STYLE.COM

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