Tag Archives: pakistani

Exclusive #BTS of Natasha Salon Profile Shoot for #Hello! Pakistan


The make-up mavens style up a storm in Hello! Pakistan’s October 2013 Issue. H&Z got a chance to photograph them! But before we release the actual photo shoot here are some behind the scene candid shots…

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The über talented and extremely fun to work with trio from Natasha Salon at a Serene location in Karachi, Pakistan

(Left: Hina Durrani, Right: Sabrina Khalid, Bottom: Natasha Khalid)

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Zara and I checking out the frame.

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Photographer Zara Tareen crouching down in a corner to get the best possible frame at Cafe Flo in Karachi.

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The beautiful mother/daughters trio!

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Sabrina and Natasha Khalid in between shots while Zara prepares the frame.

Now go and grab the October 2013 issue of Hello! Pakistan to see the actual shoot and these stunning ladies in action!

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DIY Styling: Shiny Disco Shades


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On Page 26 of the Kayseria Pret ‘Pretalogue’ you will learn how to make your own Disco Shades inspired by Jewelled Sunglasses like the one below.

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All you need is a pair of well shaped sunglasses with enough room around the frames, a glue gun, small jewel rhinestones, and some square cut out mirrors (that I purchased from Paaras Art Store in Khadda Market, Karachi.)

The rest of the instructions are above (in the first image) and pretty self explanatory.  If you want to improvise you can even use other things like chains, studs, etc.  I used mirrors because it gives more of an ethnic touch and it went well with the styling of the entire Virsa line of Kayseria Pret.

This is a simple and fun way to glam up a pair of old boring shades that you don’t wear anymore. Here are some more images for inspiration. Happy Monday!

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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

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The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

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The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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Islamabad Fashion Week: Behind The Scenes


I know I took a long time to post these but here they are…

Behind the scenes fun from Islamabad Fashion Week…

Zeba & I at the rehearsal

Mehreen trying to keep it together!

Me...waiting for my turn for make-up at Tariq Amin's Salon

Mannu (The coordinator) with his signature "WTF" look...

Browsing through the glossies

Iraj, Me, Nadia & Zeba after the Day 1 Couture Show

Fauzia, Mannu, Mehreen and I

Tariq Amin & I

Day 2: Models & Mannu leaving the hotel for make-up calls

Mannu & I, outside the hotel waiting for the car.

Inside our bus with the crazy driver who loved playing Munni Badnam & Sheila Ki Jiwani

The talented hair & make-up artist Nasir with Model Zeba

Model Nadia Hussain, trusting no one but herself to put on her lashes the right way!

Rabia & Cybil lounging at Tariq's...

Nice collage on Tariq's wall

Model Sophiiya Khan getting her nails done while she sleeps! A true diva!

Zeba made to jump on my request so I could take this cool pic!

I got a little too excited and jumped out of the frame...

Zeba again

Nadia relaxing after make-up and hair..

At the venue..models waiting for the Pret show madness to end...

Nooray looking cute in her glasses

Koni & Saima attached at the hip backstage

Afterparty...

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From Shalwars to Harem Pants


I always wondered when our Shalwar style pants would make it to the runway of Internation Fashion Weeks. Well the time is here.

“Harem pants” (or Sultan pants) as they call them are finally sneaking their way into the Western world. They were big in New York Fashion Week. Supposedly the trend was first started (or brought to the west) by a French Editor. And now all the top designers are including the style in their collections.

I think the next 10 years in International fashion will be more about concealing and showing less and less skin.

I won’t be surprised if the Dupatta on the head or a hijab like scarf is the next big trend.

Below are some photos.

The Shalwar

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Harem Pants

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