Tag Archives: art direction

Behind The Scenes: Photo shoot ‘Of Love & Other Monsters’ in Paperazzi for Natasha Salon


I am sure you all saw this crazy editorial shoot called ‘Of Love & Other Monsters’ which was published in Paperazzi Weekly around Valentine’s Day. (see below)

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This was a huge passion project for both Natasha Salon and H&Z Creative Agency.

But there was a lot of work that was put into executing the shoot by all people involved including Zara Tareen, myself & the lovely ladies at Natasha Salon (Natasha & Sabrina Khalid) when it came to the photography, post/special effects, art direction, copy writing, make-up, styling and concept development. Not to mention the faces of the shoot, Amna Baber & Bilal Ashraf (besides myself.) Aside from all the hard work, we had a few goofy fun moments that I’d like to share and of course the prep for each look was fun too.

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Getting my hair crimped.. crimpled? Wait what’s the right word?

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Here’s my little doll friend who is waiting in line to get her make-up done as well! Wait till you see what she looks like in the double page title spread! Can you spot her?

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These lace lashes were super cool.

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Blood stain lips.

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Time for a selfie, while Sabrina does my hair.

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Zara fixing the dress before her shot.

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Bilal & Amna in their characters.

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Bilal I think you spilled something on your shirt.

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Sabrina taking a look at the set while Zara adjusts her lighting.

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Bilal and I getting into our characters before Zara starts clicking.

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Amna scaring me with her very last look! Stop it Amna!!!!

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New Campaign for Kayseria Pret


Recently did a whole campaign for a new brand Kayseria Pret which is a brand extension of Kayseria Prints.

Kayseria is known for their ‘magic in prints’ (so says their tagline), however they have decided to a launch a completely separate brand that caters to the Pret or Ready to Wear market.

Doing campaigns for ‘brand new’ brands is really creatively satisfying because you get to be the first ones to set a certain tone for the brand and there’s a lot you can do.

The campaign was comprised of three separate shoots. Each for their three lines Kontemporary, Virsa and Riwayat.

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The shoot above was for the Virsa line of Kayseria Pret. Depicting the theme of pure Pakistani street style combined with Truck Art was fun because of the vibrant styling, lighting tones, and tire props used in the background.
The idea for the headline was to take the phrase ‘ready to wear’ and replace ‘wear’ with a verb that represents appeal in some way. Hence, ‘Ready To: Flaunt’, ‘Ready To: Dazzle’, ‘Ready To: Charm’, etc.

The talented Zara Tareen of H&Z Creative Agency did the photography of course.

The dynamic duo of Natasha Khalid & Hina Durrani from Natasha Salon did the make-up and hair for  the Kontemporary line and Riwayat. And for the Virsa line, Zara Tareen did the hair styling where as I did the make-up.

Here are two of the print ads that recently got published in all the major weekly magazines such as Daily Times ‘Sunday, ‘Sunday Plus’, ‘Lounge’ from Pakistan today and also a monthly magazine called Ad Gallery.

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The shoot above was for the Kontemporary line of Kayseria Pret. The theme was neon’s with a look of ‘Tokyo Pop’ with an added flair of femininity. We did this with Geisha inspired hairstyles & eyebrows, and flowers that looked similar to lotus flowers but with more rounded edges in everything to add the feminine touch.

Will be sharing some more ads of the Riwayat line, BTS video, billboards, catalog and also some cool editorial write-ups. Stay tuned!

CREDITS:

READY TO: DAZZLE –
Photography: Zara Tareen @ H&Z
Styling. Make-up & Layout: Hira Tareen @ H&Z
Hair: Zara Tareen @ H&Z
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry

READY TO: FLAUNT –
Photography: Zara Tareen @ H&Z
Styling & Layout: Hira Tareen @ H&Z
Make-up & Hair: Natasha & Hina @ Natasha Salon
Copy & Art Direction: H&Z Creative Agency
Models: Rubya Chaudhry & Hira Tareen

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