In my previous posts you have read that there are certain songs or sounds I hear that evoke visuals of fashion or just “speak” fashion. I am sure you guys thought I was a weirdo after reading that one but good news is, I am not the only one who thinks this way!
The idea of audio and visuals coming together is something that many musicians, event producers and entertainers have almost perfected. However mixing scents with music is something that has mostly been overlooked and not explored much until now.
Famous fragrance designer, Christophe Laudamiel ( who has designed for Clinique, Estee Lauder, Ralph Lauren, Michael Kors, etc.) has coined the idea of a “scent opera.” A performance which pairs music and scent in an interesting way that lets the audience experience various scents based on “perfume chords” accompanied by music. (To read more about how this works, follow the link at the end of this post.)
This might sound crazy but it is definitely a step forward into getting people to think about building new and interesting experiences while making use of our five senses.
Hearing about this was particularly interesting for me because I have always been intrigued by the condition called “Synesthesia” Let alone the fact that I have a slight form of this condition myself 🙂
I wonder how long it will be before we are able to smell things while browsing the internet and what this means for various venues that want to start using scents more to evoke certain emotions or to create a particular ambiance.
I know that my friend Dinah Daniel from Mosaic Aromatherapy will be thrilled to hear about this since she specializes in creating custom fragrances for various events and venues.
READ MORE ABOUT “SCENT OPERA” AT STYLE.COM
The FashionEasta 